The Secret to Internet Marketing for Realtors(r) - Part II

    Aug 29, 12:53 PM in Internet

    Have you arrived at answers for the “Terrible Two” yet?

    You know, those two questions that mean the difference between flying blind on the internet (and really in your offline real estate business as well) and reaching your goals.

    Here they are one more time:

    1. Exactly who is my target market online?
    2. Exactly what am I offering them that they can’t get anywhere else?

    Once you find your answers, you’ll have your Target Market and your U.S.P. (uniques sales position).

    In other words, you have your market and you have your message.

    Now you need to connect the two together – you need to get the message to your market in a way that THEY want to receive it.

    To recap, here are the steps:

    1. Find your most competitive edge. What is it that you do better than anyone?
    2. Turn that edge into an appealing marketing message.
    3. Get your message to the right prospects.

    Now let’s jump onto the internet – the medium that will deliver your focused message to your market.

    Somehow, you have to choose between all of the hundreds of marketing techniques to use online.

    You’ve got search engines, pay-per-click ads, blogs…

    The way you choose what to invest in is by asking yourself (for every marketing technique that you consider using in your business):

    1. How easily can I use it to reach MY target market online?
    2. Can I effectively communicate MY message (my U.S.P.) using this technique?

    If you don’t know, then you test. And you test with the goal of “failing fast.”

    If pay-per-click ads aren’t a smart way to reach YOUR market, then you want to know and you want to know quickly.

    Once you start the process, you keep it going… Test and learn, test and learn.

    There are many ways to reach your target market, a lot of them are offline and a lot are online. All of them will work, but some of them might not work for YOU and your market.

    In the end, the Secret to Internet Marketing for Realtors® really doesn’t have much to do with the internet at all.

    It has more to do with building your competitive advantage (by answering the “Terrible Two” questions) BEFORE you ever step online.

    By playing to your strengths and redefining YOUR market by focusing, you will multiply your chances of being successful, both online and offline.