- Create a new headline on your main page. How does the response change over the next 30 days?
- Rotate the “bait,” like a free report, you use for opt-ins and test which pulls the larger response.
- Split test 2, 3, or 4 Google Ads to find the best performing one…
- Take your winning Google Ad and split test two different landing pages…
- Take your picture off of your website and fill its space with something that is more focused on your visitor… what happens to your response?
- You will fail more than you succeed.
- Your successes will more than pay for your failures.
- You will learn a whole lot about your market… what makes them tick? What are their hot buttons?
Real Estate Website Success Killer #1: Are You Unwilling to Fail?
Are you making money on the internet yet?
How many of last month’s commission checks can be directly linked to your business generating efforts online?
Why isn’t the number higher?
I would venture that the reason your real estate website isn’t delivering the level of performance you want isn’t because of the things you’ve done poorly, but the things you’ve failed to try at all.
My experience shows me that there are two types of real estate professionals on the internet: Those who are lucky and those who are persistent.
The first group is by invitation only. Membership in the persistent group is open for all.
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SIDEBAR
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Just to recap, the success of your entire marketing campaign depends on the quality of your U.S.P. – your unique selling proposition.
So if you STILL are operating without a compelling one, stop reading right now and download a free copy of my guide, “The Real Estate Professional’s Guide To The Most Important Three Letter Word In Internet Marketing.”
Don’t let another day go by cheating yourself out of being able to attract more business with less effort and less resources. If you’ve downloaded it before but lost it under a pile of papers, now is the time to commit to getting your U.S.P. done.
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Being persistent on the internet means that you never, ever stop experimenting… even when you are successful. Because you can always be better – produce more – work less. So try new techniques in new combinations. Try old techniques with new twists.
Here are some quick ideas:
If you are constantly testing, I guarantee that three things will happen.
But here’s the main problem. Nobody wants to make a mistake… No one wants to “waste” money… No one wants to start down the wrong path only to find it is a waste of time AND money…
Nobody wants to fail.
But consider this:
Success comes from experience… experience comes from knowing how to make the right decisions… and knowing how to make the right decisions usually comes from… making the wrong decisions.
The way that you get a successful real estate website is to start with one that stinks… and then you test and improve, test and improve.
Anything worth doing is worth doing poorly.
Don’t believe me?
The longer you wait to make the internet a growing part of your real estate business, the harder, more expensive and less profitable it will be to do it later.
Believe it or not, the days of the internet being the wild wild west are quickly coming to a close. The big guns, the companies with a lot more money and resources than you or me are finally starting to catch on to the wealth of opportunity on the internet.
Your real estate website is not a sculpture to be “perfected.”
Your real estate website is a tool that needs to be sharpened again and again. It is a living, breathing marketing device that should always be changing, improving and learning… just like you.
