How To Choose Your Real Estate Website Provider In 4 Hours Or Less

Let’s face it, you have a ton of choices when it comes to choosing a real estate website provider.

With laundry lists of available features, bells and whistles, and everyone telling you that their solution will lead you to success, how in the world are you supposed to make the right decision for your real estate business?

The quick answer is that your choice doesn’t matter as much as you think it does. And making your decision doesn’t need to take much time at all. In fact, a few hours should do it.

The thing is, the company you choose to provide your real estate website doesn’t really make or break your chance of success. That is something that you do all by yourself based on how you use the site that you do have.

To illustrate, let me ask you a question:

What is your real estate website really for?

If you ask this question to 100 real estate professionals, you will probably hear answers like:

1. To generate leads.
2. To make more money.
3. To keep up with what everyone else is doing.
4. So that I don’t have to work so hard.
5. To sell my listings.

While these are all very valid and very real answers, I would argue that your real estate website serves a larger, more important purpose:

To provide value to your clients and prospective clients.

You are in the business of providing value to the marketplace. And the law of the marketplace is that you will be compensated accordingly to the amount of value you provide.

Choosing the right real estate website provider need not be a monumental decision because that is not where the value is found. The value is found in you, your services and your expert advice.

The website is just the vehicle. Just like a car, your real estate website gets your message from point A to point B. Sure, the features of the website might make the vehicle a bit easier to use or more fun to “drive,” but the most important part in the whole setup is the driver. That’s you. You deliver the value.

Now the value you provide on your website can come in many forms: articles, a step-by-step booklet on how to sell your house for top dollar, testimonials from happy clients, direct access to you and your expert advice, etc. You are really only limited by your creativity and your marketing savvy.

The important thing to remember is this:

• People often want things they can’t have, things that are in short supply.
• The more unique the thing is, the more perceived value it generally possesses.

So without getting all Zen, the answer to a successful website is really in you. Here’s why:

You need to provide information your visitors can’t get anywhere else. What type of information is that?

What is it that your prospects can’t get from the other thousands of real estate professionals online?

It’s your professional opinion… your personality… your unique interpretation and guidance about buying and selling in your market at any one particular time.

And none of this is controlled by the company you choose for your real estate website.

As you sift through the pages and pages of choices for real estate website providers, just ask yourself these two questions. The answers will always point you in the right direction:

• “Which option will allow me to provide more value to my visitors in the way I choose to do it?”
• “Which provider helps me see exactly how I can consistently add value to my website by quickly and easily adding original content, showing my listings, setting up contact forms and getting help if I get stuck?”

In the end, even if you know little about technology, you are still the most qualified person to answer these questions, because you are the only one with intimate knowledge of your strengths, weaknesses and the ways that you best provide value to your clients.

The decision does not have to be as complicated as you think. You hold the keys to the kingdom, you are the talent.

The website is just your tool for getting your message out there.