Can Something as Simple as a Thought Bring You More Real Estate Business Online?

Successful real estate pros are generally “doers.” They get things done. Period.

And so it’s no wonder that when you look at successful Realtor® to model and emulate, you see what they are doing.

You see their website, you see their ads, you see their clothes, you see their postcards…

You use “creative emulation” to adapt what you see working for them and apply it to your business. Only for some reason, you don’t get the results they get.

Why is that? You’re doing everything they’re doing, why isn’t it working for you?

It’s because what you don’t see is their THINKING – the reason for their doing. The thinking is the most important thing, because without it, you are just like a boat without a rudder. And in this current market, you’ll be rowing your brains out just to try to keep from sinking.

You might think this sounds too “touchy-feely,” too mushy, not enough hands-on stuff for a technology article of all things.

But it’s really important for your success online.

Here’s why:

On the internet, thoughts are all you have. You transform your thoughts into electrons which attract business. It’s your thoughts that do the attracting because your thoughts are the things that resonate with the people in your market.

On the internet, you aren’t standing in front of your prospect, they can’t feel the enthusiasm and confidence that you are exuding. They can’t tell that you are someone who, “gets things done.” They don’t know that you are someone who is absolutely determined to reach their goals.

What thoughts are you communicating through your real estate website? Are you telling your visitors that they should call you because you are the “right one” for them?

Are you telling them that you are their “complete source” for all of their real estate needs?

Those are empty thoughts. They don’t resonate with anyone because they can’t be true.

If they were true, there would be no need for other Realtors®. The “one-stop shop” would get all the business. There would be no reason to go anywhere else.

Just today, I read this quote in the Palm Beach Post:

“Today, there are some 11,000 Realtors in a county [Palm Beach County, FL] that’s on pace to sell less than 10,000 existing single-family homes for the year.”

That’s more Realtors® than expected sales.

You need to think differently.

So here we go…

What’s your BIG goal for your real estate website? If your answer is “getting more business,” that’s all well and good, but it doesn’t exactly separate you from the other thousands of Realtors® with the same goal in your market.

And I don’t mean your goal for YOU, I mean your goal for THEM, your visitors and your clients?

Take a moment to picture that goal. What do your clients look like when they reach that goal? What are they saying to you? How are they saying it? What are the expressions on their faces? How are they acting?

Paint that picture as vividly as you can in your mind.

Now, paint it with words for your visitors on your website.

Those are the thoughts that you need to communicate online. Those are YOUR thoughts. Those thoughts will attract business, because your visitors will want to reach that goal you describe for themselves. And you will be able to help them do it.

In just a few moments, you’ve separated yourself and your goal for your clients from the other million Realtors® in this country. You’ve painted a picture of a happy client that no one else has ever painted.

Are YOU ready to think differently?

Do you believe that something as simple as your thoughts can lead to more success online?

In the words of Henry Ford, “Either you think you can or you think you can’t. Either way, you’re right.”