Real Estate Marketing Quick Guide
Before you invest another cent in your real estate website…
Dear Real Estate Professional,
A smart (and very wealthy) man once said, “Success in business is often no more difficult than taking a look at what most of your competitors are doing and then doing the exact opposite.”
No where is this more true than in the real estate business, on the internet.
So what do the smart real estate professionals – the elite 2% that are attracting more leads than they can handle – know about the internet and how to make it one of the most profitable parts of their business?
What is it that they are doing differently, that the other 98% real estate pros aren’t doing or won’t do?
The good news is, they don’t know much more or do much more than you do. They just know a few key things – the simple marketing concepts that mean the difference between a home buyer begging you to contact him and passing by your website like it was a store window.
In a nutshell, the “2%” have traded in working hard on the internet and learned how to work smart. And that makes all the difference.
Really, if you had to sit down and write out exactly what they know and do to bring in hundreds and thousands of new leads a year (without making a cold call), the facts wouldn’t fill more than a few pages.
But put that knowledge into practice and the difference is quickly magnified – in their bank account.
So why haven’t you heard about these so-called “simple” concepts that promise to skyrocket the success of your real estate website? Why isn’t every real estate professional with a website using them?
Let me ask you a question.
If you had a real estate website that was generating leads day in and day out, bringing targeted buyers and sellers to the table that wanted exactly what you have to offer (and they wanted it from only you), is that something you would shout from the rooftops to the rest of the world?
No way!
You’d probably call it a “trade secret” and be as quiet as possible about it.
We’re not talking about gimmicks here, just real marketing ideas that actually work online and offline.
Hype.
It’s all over the internet. It’s loud, annoying and seems to popup every where you look. Aren’t you tired of it?
Website after website promising you ways to “supercharge” your real estate business or change your life by “harnessing the power of the internet?”
What exactly does that mean?
After all, going broke pumping money into a loser website would qualify as “life-changing” no?
If you are trying to ride the internet roller coaster, you’ve probably found that keeping up with the latest web marketing/search engine optimization trick of the week is making your head spin.
And despite your best efforts, reading and listening and learning, your website still isn’t doing any more for your real estate business than it was last year.
So how can you get your real estate website into the elite 2% of sites that are actually adding money to the business?
Well, when it really comes down to it, success with your real estate website has almost nothing to do with the internet and almost everything to do with…
You see, the internet is nothing more than a new type of media. It delivers a message to a market.
Picking the right message, the right market and making sure everything goes together… that’s marketing.
Now, I can imagine you are pretty skeptical when you hear about the “latest and greatest” internet marketing secret of the week. And you have every right to be skeptical. That shows you’re not a pushover and you actually have a good head on your shoulders.
Kudos to you.
The good thing is, there really is nothing new in the world of marketing on the internet.
Don’t believe me?
Would you be surprised to find out that good marketing principles, the ones that real estate professionals just like you are using to make money on the internet haven’t changed in decades?
In fact, most of the top marketers in every industry use marketing concepts that were first introduced in the early 1900s! That’s almost 100 years ago. And as hard as it is to believe, those exact same concepts work just as well (and even better) today!
Nothing has changed them. Not the telephone, TV, Fax… And definitely not the internet.
But that is where the primary problem lies when it comes to real estate websites.
Most of the real estate websites out there all but ignore these time-tested marketing principles that keep producing results year in and year out, without fail.
It’s not the website that makes you successful. It’s the marketing. And no one is telling you about that.
Most real estate website providers focus on the technology: after all that is their product.
And very, very few web designers know nothing about marketing or how to produce a specific response from a select group of people.
But in real estate, you don’t spend your time and energy putting up a website just for the technology, you make the investment for the results it can create in your real estate business.
Or should create…
Now for the good news:
Introducing…
I have taken these nuggets of marketing knowledge, the exact same ideas I have used for years to make my living on the internet (yes, I actually practice what I preach – almost all of the income I use to feed my wife and two kids comes directly from the internet) and crammed them into one, short, “nothing but the facts”, quick guide.
Your time is one of your most valuable assets. You really can’t spend it sitting around trying to become the next internet expert. Leave that to someone else.
My 37 page guide walks you through, step-by-step, the most important concepts you need in your arsenal to make your website a success. And you can read it in under an hour, tops!
In the guide, you’ll learn things like-
- Why search engine optimization is dead and what to do about it. Page 5
- What exactly marketing is and how that one idea can completely transform your business online. Page 6
- How long it takes to build a successful website and why you need to get started now! Page 9
- How to bring people to your website – the ones that are looking for the exact thing you offer. And how to make sure you don’t have a lot of competition. Pages 10-13
- What the most important part of your website is and how to structure it to get the right response. Starts on page 18
- The number one best way to get traffic to your website and why hardly anyone else is doing it. Page 26
- A new way to generate traffic on internet, something that most expert internet marketers don’t even know about yet.
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“I already bought the book and I think it was full of excellent, concentrated advice. No fluff, no fillers – nothing but what someone building a website needs to know.” -Angella Raisian Paragon Realty & Investments |
But the biggest thing you will learn is this:
And your investment is only $67.00 $9.00.
Success on the internet is simple, but it does require an investment from you: your time, your ideas and your work – smart work.
It’s not quick, but in time it will happen.
So if you are looking for a way to catapult your website to the top overnight, this isn’t it (it doesn’t exist)... keep looking.
If you don’t think you have the time to make your website profitable, then go on thinking that. That’s fine. What I have to offer won’t help you.
There are plenty of people who are willing to take your money and have you believe that success is just around the corner.
They just won’t be around to answer your questions when it doesn’t happen.
Why am I so confident that the ideas in this manual will absolutely make your real estate website more effective?
Because my well being and the well being of my family depends on those ideas for food, shelter and security – each and every day of my life. When I started in this business, I had to produce or I and my family wouldn’t eat. It was as simple as that.
And so I devoured every marketing book I could find.
But just to put you at ease, here is my promise to you:
Read the guide for the next year. If after 12 months of consistently using the principles, you can’t trace AT LEAST one additional commission check to what you’ve learned, just let me know and I will buy your copy back. No questions asked.
The worst thing that could possibly happen is that you will kick yourself for not getting your website in order sooner.
All of your risk is sitting squarely on my shoulders.
Plus, you’ll get your copy via electronic download, so you can get started just a few minutes after you order…
So don’t wait. Get your copy now.
To your real estate success,
P.S. According to the 2005 National Association of Realtors® Profile of Home Buyers and Sellers, 77% of home buyers are now using the internet to search. And out of those 77%, a full 81% of buyers purchase through a real estate agent.
Who will they find first? You or your competition?
