The Big Race to Be Different
2007 is off to a fast start. Just a moment ago, I was standing around in a friend’s house sipping a Scottish ale watching Times Square… It was about 11:30 p.m., December 31, 2006.
Now it’s already January 3rd.
This year is going to bring a lot of changes in the technology world, and particularly in real estate.
But despite the flood of all of the new gadgets and gizmos out there – all of the new systems that are “guaranteed” to bring you a flood of new clients, I still believe that the number one thing you can do for your real estate business is answer this question:
Why am I different? What makes my business different and measurably better for my clients?
That’s something no guru’s marketing system or new “client attraction magnet” will help you discover.
You’ve got to do the work.
And the good thing is, most of your competition won’t even bother.
So get started right now. And once you discover your answer, then the systems, gadgets and gizmos will be more helpful than ever.
