Strengths or weaknesses: What's your real estate technology for?
What’s the reason you have all your websites, your cell phone, your contact management software, your blog, your IDX provider, your autoresponders?
What made you invest in those tools?
What is the purpose for them in your real estate business?
Do you have a cell phone because your clients expect you to or because you are most persuasive and effective with your voice?
Do you have a contact management program because you are a people person, and know that you excel in treating your clients as individuals, with a complete understanding of their likes, dislikes and goals? Or is it because you just need it to help keep you organized?
All of these questions are really based on one big (and very important) question:
Do you use real estate technology to shore up your weaknesses or to leverage your strengths?
Which do you think is more effective?
Some people believe success comes from improving your weaknesses as much as possible. That way, you aren’t at a great disadvantage in any area of your real estate business.
Others believe that success lies in leveraging your strengths. By “outdoing” everyone else in the things that you do best, no one will be able to compete with you.
So think about your real estate business…
Are you using your technology to shore up your weaknesses or leverage your strengths?
While you can use it for both purposes, I have a hunch that you’ll get a whole lot more out of using real estate technology to leverage your strengths.
Your specific blend of strengths is something that is totally unique to you. No other Realtor® out there has them in your exact mix.
As you probably already know, I harp on the idea of developing a compelling U.S.P. or unique selling proposition for your business.
Without one in real estate, you are doomed to work harder and longer for much less than you can and should be getting.
So you need a good U.S.P.?
Your strengths. That’s your U.S.P.
Identify your strengths and package them into something that people can easily understand. You’ll go farther, faster, with less effort. Period.
While I am not usually a big proponent of tests that tell me who I am, (because I prefer to think for myself, thank you very much) here’s a link to a quick strengths test that I did find really helpful.
It was spot on with my perception of myself.
Give it a shot…
And then take those results and ask yourself:
How can I use the technology I have in my business to leverage my strengths – those things that make me different (and more effective) than any other Realtor® in my market?
You’ll find the free test at Personal DNA.
Just in case you’re wondering, here are the results of my test:
(Thanks to Michael Cage for the tip.)
