Selling Real Estate with Press Releases
The internet truly is making old things new. Even the old crusty press release has been given a face lift and a turbo charge in terms of generating leads for you.
Take for instance the rather stodgy, old school tradition of releasing press releases about major events in your business.
Historically, press releases were created as a way to communicate with the gatekeepers of the powerful world of information distribution. Those gatekeepers were called journalists.
Now that anyone and everyone can use the internet to be their own information publisher (and do it in less than 10 minutes), gatekeepers are no longer necessary.
Sure, traditional journalists still play a role is granting access to the power of the mass media, but they no longer control your access to your potential buyers and sellers.
That is key and that is what makes the internet so powerful.
David Meerman Scott has published a very interesting ebook on the subject. He shows you how to leverage the power of internet based newswires to create leads.
Believe me, the techniques he mentions work, and they work well. I should know because I’ve been using them for about 2 years.
You can download the free e-book by clicking on this link.
